It’s wonderful! Demure with a hint of flirtatiousness in it’s shade of pink.
It has a very light shimmer which is almost just the same as lip gloss but better because the longer it stays on your lips it translates into this almost matte type appearance which I love but still has that creamy consistency as the first application.
Although you have to make sure that your lips are moisturized before you apply lipstick (any kind!) because a. your lips will dry out b. it will look so ugly.
Other than that, Maybelline’s Watershine P23 is an awesome pair for your puckers. :)